Dunkin’ Donuts Location-Based Marketing

A very interesting piece of news from Direct Marketing News that presents the latest mobile marketing campaign employed by Dunkin’ Donuts, using the scvngr mobile app (“a game about doing challenges at places” – a great description, by the way).

Coffee chain Dunkin’ Donuts is running a location-based mobile marketing campaign in the greater Boston area throughout this month. Consumers who use the Scvngr mobile app to complete challenges can win rewards from Boston professional sports teams, such as discounted merchandise or free T-shirts.
The initiative is part of the coffee company’s “Caught Cold” campaign, which rewards Bostonians seen drinking Dunkin’ Donuts Iced Coffee in public with tickets to Boston Bruins or Celtics home games, team gear or special Dunkin’ Donuts cards.

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