Mobile Marketer report on avoiding the top SMS marketing mistakes





Mar


31


Written by:
InvolveMobile

3/31/2011 11:29 PM 

Mobile Marketer have reported on the five most common SMS marketing mistakes to avoid. Here we’ll run through their top five mistakes to avoid and our tips for overcoming them.

1.    Not making your call to action prevalent – ensure consumers know how to interact with your campaign, feature that SMS short code loud and clear.
2.     Using SMS as a one-off feature – integrate SMS marketing with your other marketing efforts, both mobile and traditional for best impact.
3.    Running a mobile marketing campaign based on price – ensure you consider all the relevant factors, not just price.
4.    Bombarding consumers with daily SMS messages – don’t annoy your customers with constant messages. Cell phones are very personal devices so choose your messages wisely and send them in a timely manner.
5.    Being generic – be creative with your campaigns and engage your customers.



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SMS Marketing integral to a multi channel approach say CTIA Wireless panel





Mar


28


Written by:
InvolveMobile

3/28/2011 9:37 PM 

Mobile Marketer has reported on discussion at the recent CTIA Wireless 2011 conference on mobile marketing strategy. The main topic for discussion was multi-channel approaches, with the importance of a strong call to action across a variety of mediums stressed. Importantly panellists noted the relevance of SMS marketing to multi channel mobile strategies. Text message marketing was cited as a great way to ensure wide reach and ease of interaction, with the versatility to tie in with richer media experiences like apps and the mobile web.



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QR codes or SMS?





Mar


24


Written by:
InvolveMobile

3/24/2011 4:45 PM 

Mobile Marketer has reported on the viability of QR codes versus SMS. While QR codes are receiving much hype at the moment, they remain largely in the early adopter stage. Consumers need to be educated in how QR codes work before they can become widely accessible. Notably, most consumers do not have the app installed on their phone required to read QR codes, meaning there is a barrier to use there for many. SMS is a great option because over 90% of the US population use SMS, so it is widely accessible and easy to use. While QR codes certainly have a future in mobile engagement, to reach your audience in the best way possible, SMS marketing is the way to go.



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Red Cross raise over $2.6 million and counting for Japan disaster relief efforts





Mar


22


Written by:
InvolveMobile

3/22/2011 4:43 PM 

The Red Cross has raised over $2.6 million via text giving. Supporters are encouraged to text the keyword REDCROSS to 90999 to make a $10 donation. Many who have donated via SMS have opted-in to receive ongoing messages from the Red Cross, essential to building their supporter base. The call to action for donations has been featured on various high profile websites via banner ads and social media on Twitter and Facebook.



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ViQuest Gym uses SMS marketing to drive memberships





Mar


21


Written by:
InvolveMobile

3/21/2011 10:30 PM 

ViQuest Wellness Centre has increased gym memberships with a recent text message marketing campaign. ViQuest encouraged customers to text to an SMS short code to receive free gym registration and a complimentary after hours pass. The successful campaign saw almost half of all those who opted in electing to receive ongoing text message alerts from ViQuest, a great opportunity for re-marketing in the future.



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World unites in Japan disaster relief via text giving





Mar


16


Written by:
InvolveMobile

3/16/2011 3:47 PM 

In the wake of the Japan earthquake disaster many are giving via mobile to aid with relief efforts. Mobile provides a quick, easy and accessible way for people to donate with results from last year’s Haiti disaster suggesting Japan may receive 15-20 percent of donations via text giving.

To make a donation to the Japan disaster relief efforts via the American Red Cross text REDCROSS to 90999 to make a donation of $10.



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NFL’s Miami Dolphins to connect with fans via SMS





Mar


14


Written by:
InvolveMobile

3/14/2011 3:35 AM 

The NFL’s Miami Dolphins are using text message marketing to reach their fanbase for the upcoming 2011-12 football season. The SMS campaign will feature mobile text clubs, an in stadium call to action and an exclusive vanity short code. The mobile campaign will also be integrated with online communication by the team to create a multi-channel digital approach.



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ComScore data reveals SMS still top mobile activity





Mar


11


Written by:
InvolveMobile

3/11/2011 4:42 PM 

ComScore’s latest MobiLens report has revealed some key trends in US mobile phone usage. The survey showed SMS to still be the most used form of mobile content, with around 68% of US mobile users engaging with SMS over a three month period.



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Sprite sponsors the NBA with text to vote





Mar


9


Written by:
InvolveMobile

3/9/2011 2:10 AM 

Coca-Cola Co,’s Sprite has activated its sponsorship of the NBA during All Star Weekend through SMS marketing. The text to vote campaign encouraged both attendees and at home viewers to vote for their favourite Slam Dunk Contest participant by texting their name to an SMS short code. The call to action featured on in-venue digital signage and on the bottom of TV screens for at home viewers. Fans who voted received a reply offering a phone call back from NBA player LeBron James, with respondents receiving an audio clip promoting Sprite and the NBA.



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Dunkin’ Donuts Location-Based Marketing

A very interesting piece of news from Direct Marketing News that presents the latest mobile marketing campaign employed by Dunkin’ Donuts, using the scvngr mobile app (“a game about doing challenges at places” – a great description, by the way).

Coffee chain Dunkin’ Donuts is running a location-based mobile marketing campaign in the greater Boston area throughout this month. Consumers who use the Scvngr mobile app to complete challenges can win rewards from Boston professional sports teams, such as discounted merchandise or free T-shirts.
The initiative is part of the coffee company’s “Caught Cold” campaign, which rewards Bostonians seen drinking Dunkin’ Donuts Iced Coffee in public with tickets to Boston Bruins or Celtics home games, team gear or special Dunkin’ Donuts cards.